Gen Z
5 articles

Media
Collectors Fuel Physical Media Comeback Amidst Digital Dominance
Nearly 60 per cent of Gen Z were buying vinyl in 2025, even though almost 30 per cent of respondents didn’t own a turntable, according to Whathifi .
Claire Donovan·June 9, 2026

Media
Gen Z's TikTok Discovery Shift: Still on Old Social Media
In a surprising twist, the proportion of TikTok's youngest adult users (18-24) decreased from 35% in 2022 to 25.
Claire Donovan·June 6, 2026

Media
Nostalgic IP Revivals & Original Hits Shape 2026 Film Trends
The 'Scary Movie' franchise, long dormant, is poised to open with over $52.
Claire Donovan·June 6, 2026

Trends
Emerging Cultural Trends Shaping Global Identity in 2026
A recent study found that 70% of Gen Z identify more strongly with their online communities than with their national origin, according to the Global Identity Survey 2023.
Yasmin El-Sayed·June 4, 2026

Trends
Top 8 Gen Z Lifestyle Choices & Cultural Trends for 2026
In a surprising shift, the generation often defined by viral trends and digital fluidity has seen a 45% increase in those who say they are married since last year.
Yasmin El-Sayed·May 29, 2026