Gen Z
5 articles
Gen Z Now Buys More CDs Than Any Other Generation
In the last 12 months, Gen Z purchased more CDs than millennials, Gen X, and baby boomers combined, according to livenowfox and theguardian .
Gen Z's TikTok Surge Predicts Stronger Film Box Office Performance
Audiences exposed to TikTok campaigns were 172% more likely to purchase movie tickets than those unexposed, marking a profound shift in film marketing efficacy, according to Variety .
Gen Z's Transient Subscriptions Reshape Media Habits
Nearly 60% of Gen Z users surveyed admit to actively subscribing and unsubscribing to streaming services solely to 'chase a single title', a behavior that reshapes the digital content economy.
Media Portrayals Ignore Work Realities. We're Unprepared.
In a recent survey, 60% of Gen Z and Millennial job seekers admitted their perception that 'success requires constant availability' is heavily influenced by curated online content, despite rising awar
Why Are Young People Buying Physical Media in 2026?
In a surprising turn, Gen Z bought more CDs than all older generations combined in the last 12 months, according to The Guardian .