Youth Culture
5 articles
Gen Z's TikTok Discovery Shift: Still on Old Social Media
In a surprising twist, the proportion of TikTok's youngest adult users (18-24) decreased from 35% in 2022 to 25.
10 Gen Z Cultural Movements Shaping Lifestyle & Social Engagement
Nearly half of Gen Z consumers, 47%, are more likely to support brands that are Pro-Ukraine, demonstrating a clear link between purchasing decisions and social stances, according to mediaculture .
The Gen Z Shift: How Digital Distributors Are Reshaping Hollywood
The growing trend of Gen Z film distributors leveraging digital platforms is not merely a disruption; it is a fundamental remapping of the cultural landscape, underscored by a startling fact: Gen Z's moviegoing frequency increased by 25% year-over-year.
The Analog Turn: A Gen Z Digital Consumption Analysis Reshaping Media
A 25% surge in Gen Z cinemagoing signals a profound shift. This analysis explores how the most digitally native generation is recalibrating media through a new economy of fandom and trust.
The Rise of Digital Disenchantment: Why Gen Z Is Rejecting Online Perfection
Gen Z social media users are reacting negatively to romanticized online content, using the very tools of digital beautification to mock the curated unreality of the internet. This behavior signals a profound shift in audience engagement.