Consumer Behavior
6 articles
What is the cultural significance of sustainable fashion practices?
The apparel and footwear industries contributed up to 10% of global greenhouse gas emissions in 2018, surpassing the combined emissions from the airline and maritime industries.
Gen Z's Transient Subscriptions Reshape Media Habits
Nearly 60% of Gen Z users surveyed admit to actively subscribing and unsubscribing to streaming services solely to 'chase a single title', a behavior that reshapes the digital content economy.
What is De-influencing on Social Media and Why Does It Matter?
In 2026, the global influencer marketing market anticipates reaching $21.
Micro-communities drive economic impact, reshaping market dynamics
One beauty product is sold every second on TikTok Shop in the UK, revealing the immense, immediate economic power of niche online micro-communities.
Modern fashion media industry evolves amid digital challenges
In 2006, Chanel boots worn by a character in 'The Devil Wears Prada' retailed for $1,500; today, those same boots sell for over $4,000 on resale sites, according to CNN .
The Paradox of Prioritizing Values in Fashion
Secondhand consumption is positively correlated with new clothing purchases, particularly among younger consumers and frequent shoppers.