Trends
4 articles

Trends
Why Gen Z Is Embracing Slow Living Over Digital Burnout
A generation raised on TikTok and instant gratification, Gen Z is now reportedly embracing 'Nonnamaxxing,' a wellness trend.
Yasmin El-Sayed·May 15, 2026

Trends
Gen Z's TikTok Surge Predicts Stronger Film Box Office Performance
Audiences exposed to TikTok campaigns were 172% more likely to purchase movie tickets than those unexposed, marking a profound shift in film marketing efficacy, according to Variety .
Eleanor Voss·May 8, 2026

Trends
What Are the Psychological Underpinnings of Nostalgia?
Despite its reputation as a comforting trip down memory lane, daily life studies reveal nostalgia can negatively relate to well-being, particularly on days when people feel more lonely, according to P
Eleanor Voss·May 2, 2026

Trends
The Paradox of Prioritizing Values in Fashion
Secondhand consumption is positively correlated with new clothing purchases, particularly among younger consumers and frequent shoppers.
Yasmin El-Sayed·May 2, 2026