Millennials
4 articles

Books
Gen Z & Millennials: 61% Read Books Across Formats
Despite 61% of Gen Z and millennials reading a book in the past year, only 57% identify as 'readers.
Claire Donovan·May 19, 2026

Media
Gen Z Now Buys More CDs Than Any Other Generation
In the last 12 months, Gen Z purchased more CDs than millennials, Gen X, and baby boomers combined, according to livenowfox and theguardian .
Andre Silva·May 12, 2026

Media
Media Portrayals Ignore Work Realities. We're Unprepared.
In a recent survey, 60% of Gen Z and Millennial job seekers admitted their perception that 'success requires constant availability' is heavily influenced by curated online content, despite rising awar
Claire Donovan·May 6, 2026

Trends
Why Audiences Seek Digital-First Experiences Over Traditional Ones
A staggering 60 percent of 14- to 24-year-old animation fans now value independent YouTube series as much as, or more than, productions from major Hollywood studios, according to The Hollywood Reporte
Eleanor Voss·April 11, 2026