Cultural Shift

4 articles

Diverse group of people actively participating in various unique experiences, such as immersive art and virtual reality, showcasing the shift from material goods to memorable moments.

What is the Experience Economy and how does it reshape consumer behavior?

In August 2024, hospitality and leisure spending peaked at an unprecedented 37% of total consumer outlay, marking a profound shift in consumer values.

Yasmin El-Sayed·June 19, 2026

A person walking peacefully on a sunlit forest path, symbolizing the embrace of slow living and a departure from the fast pace of modern life.

Trends

What is Slow Living and Why Does It Matter for Society?

Emma Gannon's book 'A Year of Nothing' sold out upon its initial publication and is being reprinted, according to BBC .

Yasmin El-Sayed·June 10, 2026

Wellness

Traditional Chinese Medicine for Holistic Well-being

Young Americans are now 'Chinamaxxing' their wellness routines, a trend driving significant engagement for brands rooted in traditional Chinese medicine.

Yasmin El-Sayed·May 30, 2026

A diverse group of Gen Z individuals enjoying analog media like cinema and physical books, symbolizing a shift from purely digital consumption.

Trends

The Analog Turn: A Gen Z Digital Consumption Analysis Reshaping Media

A 25% surge in Gen Z cinemagoing signals a profound shift. This analysis explores how the most digitally native generation is recalibrating media through a new economy of fandom and trust.

Eleanor Voss·March 30, 2026