Ar

3 articles

A futuristic cityscape with holographic characters engaging users, illustrating the immersive potential of metaverse interactive storytelling.

What is the metaverse's role in interactive storytelling?

Augmented reality (AR) storytelling consistently delivers a superior user experience—across presence, flow, enjoyment, education, and engagement—compared to standard AR e-book applications.

Claire Donovan·June 10, 2026

Visitors exploring the Mogao Caves with augmented reality, viewing virtual recreations of ancient Buddhist art and frescoes in a stunning digital immersion.

Trends

What Is AR/VR's Role in Transforming Art and Heritage?

At the Mogao Caves of Dunhuang, a UNESCO World Heritage site, visitors can now explore previously inaccessible ancient Buddhist art through virtual interior recreations powered by augmented reality.

Matteo Ricci·May 5, 2026

Media

New Media Film Festival 2026 Unveils Lineup Showcasing Global Innovation

For the first time, a feature film entirely shot and edited on a smartphone from Vietnam competes at the New Media Film Festival 2026, alongside works utilizing AI-generated elements and real-time aud

Andre Silva·April 14, 2026