While 88% of registered Latino voters cast a ballot in the 2020 election, only 61.1% of eligible Latinos were registered to vote. These figures, analyzed from U.S. Census data by CUNY researchers, reveal a gap not in the will to vote but in getting registered in the first place.
Closing that gap calls for a fresh approach to voter outreach. One organization, Grita Canta Vota, is developing a new model built around a powerful and culturally resonant tool: music.
What is The Biggest Barrier to Latino Voter Participation?
The single greatest barrier is voter registration. An analysis of U.S. Census Bureau data by the Latino Policy & Politics Institute (UCLA) shows that once registered, Hispanic voter turnout is exceptionally high. The initial registration rate, however, lags far behind other demographic groups.
