The Cultural Review

Tiktok

4 articles

Split screen showing a vibrant TikTok feed alongside active Facebook and Instagram feeds, illustrating Gen Z's dual social media presence.
Media

Gen Z's TikTok Discovery Shift: Still on Old Social Media

In a surprising twist, the proportion of TikTok's youngest adult users (18-24) decreased from 35% in 2022 to 25.

Claire Donovan·June 6, 2026
Gen Z audience members engaging with TikTok content, visually connected to a successful movie premiere, symbolizing the platform's impact on film box office.
Trends

Gen Z's TikTok Surge Predicts Stronger Film Box Office Performance

Audiences exposed to TikTok campaigns were 172% more likely to purchase movie tickets than those unexposed, marking a profound shift in film marketing efficacy, according to Variety .

Eleanor Voss·May 8, 2026
Diverse group of young adults dancing and smiling while watching Christian music videos on TikTok, illustrating the genre's growing popularity.
Music

Christian music's TikTok surge defies expectations

Christian music streaming has surged by over 60% in the past five years, making it one of the five fastest-growing genres in the U.

Andre Silva·April 27, 2026
Diverse people view screens displaying both polished corporate AI and quirky user-generated AI, reflecting shifting consumer perceptions in media.
Media

Viral AI Series Highlights Shifting Consumer Perceptions of AI in Media

As AI-generated content floods our feeds, one viral TikTok series offers a glimpse into how audiences are really feeling. The results are not what the big studios expected.

Andre Silva·March 30, 2026