Soft Power

3 articles

Music

What is the historical evolution of music genres and cultural exchange?

The 'Korean wave' of K-pop generated over $10 billion in exports for South Korea in 2020.

Andre Silva·September 10, 2026

A modern Vietnamese cityscape at dusk, blending traditional lanterns with digital screens, symbolizing the nation's surging cultural and economic influence in Asia.

Trends

Vietnam's Cultural Influence Surges Amidst Shifting Asian Economic Realities

In 2025, Vietnamese media company Yeah1 reported a staggering 60% revenue jump, largely thanks to its hit reality TV show.

Yasmin El-Sayed·June 16, 2026

A vintage film projector illuminating a world map, symbolizing the global reach and influence of film diplomacy throughout history.

Media

What Is Film Diplomacy and How Does It Shape International Relations?

From the 1920s through the Cold War, the United States and Turkey deployed educational films in schools, villages, and public spaces not just to entertain, but to actively inform and persuade populati

Claire Donovan·April 30, 2026