The Cultural Review

Social Video

1 article

A symbolic representation of mainstream media's struggle against the rise of social video platforms like TikTok and YouTube, with traditional studios overshadowed by digital screens.
Media

Social Video Fragmentation Challenges Mainstream Media

Advertising budgets, once primarily allocated to premium television, now increasingly flow to user-generated content on platforms like YouTube and TikTok, fundamentally reshaping the media landscape.

Claire Donovan·August 16, 2026