The Cultural Review

Phygital Art

1 article

Visitors in a modern art gallery interacting with a large, glowing digital art installation, blending physical sculptures with holographic projections and augmented reality, symbolizing the phygital revolution.
Trends

The Phygital Revolution: Reshaping Art Exhibitions and Audience Engagement

The 'phygital' revolution is reshaping art exhibitions, merging physical and digital elements to transform passive viewers into active participants. Visitors can now experience art through augmented reality and interactive installations.

Matteo Ricci·April 8, 2026