The Cultural Review

Media Analytics

1 article

A visually striking image showing data analytics merging with classic entertainment IP, symbolizing the partnership between Alcon Media Group and Parrot Analytics to optimize content.
Media

Alcon Media Group Partners with Parrot Analytics to Optimize IP

Alcon Media Group has partnered with Parrot Analytics to apply cross-platform analytics and content valuation tools to its extensive entertainment IP portfolio. This strategic alliance aims to de-risk investments and identify untapped audience potential for Alcon's film, television, and interactive projects.

Andre Silva·April 2, 2026