The Cultural Review

Immersive Shopping

1 article

Gen Z consumers engaging with a futuristic phygital retail environment that blends art, technology, and commerce in Shanghai or Singapore.
Media

Phygital Experiences Blend Physical and Digital for Seamless Customer Journeys

In Shanghai and Singapore, Gen Z consumers are already experiencing retail as 'third spaces' that blend art, environment, and commerce, setting a new global standard for immersive shopping.

Andre Silva·April 15, 2026