The Cultural Review

Hybrid Experiences

1 article

A futuristic cityscape showcasing the integration of digital interfaces and physical sports arenas, representing the rise of phygital experiences in media entertainment.
Trends

Phygital Experiences Reshaping Media Entertainment by 2026

The Games of the Future 2025 will offer a staggering $5 million prize pool across 11 'phygital' disciplines in Abu Dhabi.

Andre Silva·April 17, 2026