Engagement

2 articles

A futuristic cityscape with holographic characters engaging users, illustrating the immersive potential of metaverse interactive storytelling.

What is the metaverse's role in interactive storytelling?

Augmented reality (AR) storytelling consistently delivers a superior user experience—across presence, flow, enjoyment, education, and engagement—compared to standard AR e-book applications.

Claire Donovan·June 10, 2026

Futuristic cityscape with integrated gamification elements, showcasing user engagement and achievement in a business context.

Trends

What is Gamification and Why Does it Matter in 2026?

A well-known hotel chain achieved a staggering 712% uplift in sales by implementing human-focused gamified designs, according to Yu-kai Chou .

Eleanor Voss·April 17, 2026