Customer Experience

2 articles

A diverse group of people actively engaged in various enjoyable activities within a lively urban setting, symbolizing the rise of the experience economy.

What is the Experience Economy and Why It Matters for the Future

U.S. spending on experiences surged an astonishing 65% from 2019 to 2023, even as inflation and economic anxieties loomed. This dramatic increase contradicts conventional expectations during financial

Eleanor Voss·August 15, 2026

Gen Z consumers engaging with a futuristic phygital retail environment that blends art, technology, and commerce in Shanghai or Singapore.

Media

Phygital Experiences Blend Physical and Digital for Seamless Customer Journeys

In Shanghai and Singapore, Gen Z consumers are already experiencing retail as 'third spaces' that blend art, environment, and commerce, setting a new global standard for immersive shopping.

Andre Silva·April 15, 2026