Saturday, July 11, 2026

Umk

1 article

A diverse group of young adults reacting with excitement and engagement to a music performance on a laptop screen, symbolizing the power of online communities.

Music Reaction Videos: What They Are & How They Shape Community

Reaction videos to Finland's national music selection, Uuden Musiikin Kilpailu (UMK), have propelled small YouTube channels to thousands of views, creating an unexpected global fandom around a local c

Andre Silva·July 11, 2026