The Cultural Review

Technology Acceptance Model

1 article

A solitary VR headset glowing on a pedestal in a grand, dimly lit museum hall, symbolizing the potential and pitfalls of immersive technology.
Trends

Evaluating Immersive Experiences: Why Cultural Institutions Fall Short

Approximately 38.9% of VR-related museum studies since 2010 have adopted the Technology Acceptance Model (TAM) or its variants. This reliance persists despite growing evidence of TAM's theoretical gap

Yasmin El-Sayed·August 14, 2026