Social Value
2 articles
Trends
Brands and governments invest billions in cultural heritage projects
A recent UNESCO report found that 70% of 'cultural heritage' projects initiated by national governments in the past five years included explicit tourism revenue targets as a primary success metric, ac
Eleanor Voss·September 20, 2026
Culture
Beyond the Balance Sheet: Why Cultural Investment is Our Most Vital Asset
In a world obsessed with economic metrics, cultural investment is often undervalued. This article argues for its intrinsic worth in building resilient communities and fostering a meaningful society, far beyond mere financial returns.
Eleanor Voss·April 10, 2026