The Cultural Review

Niche Music

1 article

A diverse crowd enjoying music, with visual elements blending vintage record players and modern streaming interfaces, symbolizing the global appeal and mainstreaming of niche music across generations.
Music

Why Niche Music Is Going Mainstream: The Factors Driving Its Global Appeal

Music that is more than five years old now makes up close to 50% of total streams on major platforms, signaling a profound shift in how we discover and connect with music. This isn't just nostalgia; it's a new era where mainstream and underground blur.

Andre Silva·April 2, 2026