The Cultural Review

Ip Integration

1 article

Disney characters and a K-pop group performing together on a global stage, symbolizing a major collaboration in entertainment.
Music

Disney Partners With K-Pop Giants to Expand Global Cultural Reach

At a major K-pop agency, artists' fictional universes are now being mapped directly onto Marvel storylines, signaling a profound shift in how global entertainment IP is created and consumed.

Andre Silva·September 20, 2026