Film Marketing
2 articles
Trends
Gen Z's TikTok Surge Predicts Stronger Film Box Office Performance
Audiences exposed to TikTok campaigns were 172% more likely to purchase movie tickets than those unexposed, marking a profound shift in film marketing efficacy, according to Variety .
Eleanor Voss·May 8, 2026
Media
Top 7 Filmmaker Promotion Strategies Using Street Theatre & Social Media
An 11ft sculpture of DC Studios’ new-look Superman hovered inside the spire of London’s tallest building, suspended more than 300 metres in the air.
Andre Silva·April 24, 2026