The Cultural Review

Deinfluencing

1 article

Digital marketplace illustration showing micro-communities driving economic impact and reshaping market dynamics through social media platforms like TikTok.
Culture

Micro-communities drive economic impact, reshaping market dynamics

One beauty product is sold every second on TikTok Shop in the UK, revealing the immense, immediate economic power of niche online micro-communities.

Eleanor Voss·May 6, 2026