The Cultural Review

Brand Marketing

2 articles

Ancient stone archway with modern digital display showing economic data, symbolizing the intersection of cultural heritage and financial investment.
Trends

Brands and governments invest billions in cultural heritage projects

A recent UNESCO report found that 70% of 'cultural heritage' projects initiated by national governments in the past five years included explicit tourism revenue targets as a primary success metric, ac

Eleanor Voss·September 20, 2026
Festivalgoers at Coachella connect through Heineken smart bands that glow to indicate shared music preferences.
Music

Heineken smart bands match festivalgoers to music at Coachella

At Coachella 2026, Heineken debuted 'The Clinker,' a smart device designed to attach to beer cans and illuminate upon contact with another festival-goer, signaling music compatibility.

Andre Silva·April 18, 2026