Trends
Video First, Trust Always: How Gen Z Consumes Media in 2026
In 2026, engaging US Gen Z adults requires a video-first strategy on platforms like YouTube, Instagram, and TikTok, prioritizing authenticity and transparency, especially concerning AI-generated content. This generation, deeply immersed in digital media, is highly selective and skeptical of synthetic content, demanding genuine interaction and co-creation.
Eleanor Voss·March 30, 2026
